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[above: the amazing paper installation in the ceiling of the DIA/Colourways stand which won best stand award for thier category]
I love a stand where the product does all the work - I think that's the case with the Ambius display. I loved the bulbous shape of the planters that also acted as a soft glow light - how fantastic for your outdoor entertaining area. The Ambius stand had such a fresh look with great product display and bright popping colours.
A lot of the large stands were very corporate looking and not particularly creative or inspiring. I think they really let their products down in that way, I know from experience that some serious money is spent on these events and it's wasted when you don't inspire or captivate the people attending the show - designers love to be wowed. Even Laminex [above] was a little uninspiring - a stand I usually look forward to seeing at DesignEx, they seemed to opt for a very conservative approach this time around, I'm sure they had their reasons for doing so but I was disspointed.
One large stand that I thought was done well was Ilve - they created the drama needed to get the attention of the exhibition visitors. I loved the high gloss finish of the black against the magenta lighting and the follow through of the theme. Although the graffiti aspect is nothing new I still love that look [you can see it if you look closely at the splashback].
Part 2 coming up - with trends and some products I loved...
introducing i spy with my design eye... a website that will share with you what catches our eye in the design world - what trends we see developing, who we think is worth watching and what websites, blogs, retail destinations and products are 'design-eye-worthy'. Edited by colour and trend designer Bree Leech, i spy with my design eye will feature inspiring information and visuals for everyone from design pros to those who just like to look.
So keep your design eye on this page for [almost] daily posts and enjoy!